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Determination of duration that driver needs to assess the situation behind the vehicle in course of turning or overtaking manoeuvres.
Belák, Michal ; Rábek,, Vlastimil (referee) ; Kolíbal, Zdeněk (referee) ; Semela, Marek (advisor)
The dissertation thesis deals mainly with determining of the duration that driver needs to assess the situation behind his vehicle at manoeuvers of turning and overtaking, based on the measurements made in real road traffic. These are common and frequent driving manoeuvers, which the driver performs while driving the vehicle in regular road traffic. For their safe execution the driver needs to have sufficient amount of information about the situation around the vehicle and especially behind the vehicle. This information can driver usually gain from devices for indirect vision, most often rear view mirrors. The time thus defined, suitable e.g for the needs of forensic engineering applications for the analysis of road accidents, has not been studied in detail yet. For the purpose of its determination, therefore, an extensive analysis of the current state of problematics related to the indirect vision from the vehicle was carried out. There were formulated influences on the time duration and with this related characteristics of humans as a part of the driver-vehicle-environment system in the thesis. The characteristics of human perception were investigated and the problematics of reaction time was discussed. Existing research focused on the duration of rear view mirrors glances was analyzed and possible methods of its measurement in detail were presented by author. Based on this, an experiment was designed and realized, the time necessary for rear view mirror glances was defined by the author. The results enable to quantify the time that the driver needs for assessing the situation behind the vehicle in connection of turning, overtaking and other driving manoeuvers when the driver needs to change the driving direction. The conclusions showed that the time needed to evaluate the situation behind the vehicle by means of the rear-view mirrors does not normally exceed duration 1 second.
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Website concept
Úradníček, Lukáš ; Klusák, Aleš (referee) ; Koch, Miloš (advisor)
My bachelor’s thesis is devoted to evaluation of official website of Faculty of business and management, Brno University of technology (http://www.fbm.vutbr.cz). Usability, accessibility and information architecture are evaluated. The modified version of website is suggested, based on findings, which secures a higher user comfort and is consistent with „Best practice – Pravidla pro tvorbu přístupného webu“ accessibility rules, issued by Department of informatics Czech Republic.
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Eye Tracking During Interaction with a Screen
Pavelková, Alena ; Kajan, Rudolf (referee) ; Herout, Adam (advisor)
Tato práce popisuje systém pro sledování obrazovky počítače v reálném čase a určení pozice uživatelova pohledu na tuto obrazovku s využitím dat z eye-trackovacích brýlí a Uniform Marker Fields. Vytvořený systém lokalizuje obrazovku počítače ve snímcích z kamery umístěné na eye-trackeru snímající scénu před uživatelem. V této scéně je detekován marker zobrazený na monitoru počítače. Po jeho úspěšné detekci je marker skryt a ke sledování pozice obrazovky jsou dále využívány významné body detekované ve snímku z kamery ležící na obrazovce, případně z celého snímku. Pokud sledování významných bodů selže, marker je znovu zobrazen a systém je znovu inicializován pomocí detekovaného markeru. Aby byl marker pro uživatele co nejméně nápadný a obtěžující, jsou využity data z eye-trackeru k tomu, aby byl marker zobrazen co nejdále od oblasti uživatelova zájmu. Pro vyhodnocení výkonu a přesnosti vytvořeného systému a rušivosti markeru pro uživatele bylo provedeno několik experimentů a testování s uživateli.
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The impact of advertisements on a driver´s attention
Bugáň, Marek ; Semela, Marek (referee) ; Belák, Michal (advisor)
This thesis deals with influence of advertisements on driver´s attention. Within the theoretical part are summarize findings in field of influence of advertisements on driver´s attention, it also clarified the idea of recording driver´s eye movement, which were used during the measurement. The analytical part draws from video records with driving tests provided by the Institute of Forensic Engineering of Brno University of Technology. Obtained data were processed and analyze in order to determine the durations of views on advertising devices in area of roads.
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Eye Tracking in User Interfaces
Jurzykowski, Michal ; Beran, Vítězslav (referee) ; Zemčík, Pavel (advisor)
Tato diplomová práce byla vytvořena během studijního pobytu na Uviversity of Estern Finland, Joensuu, Finsko. Tato diplomová práce se zabývá využitím technologie sledování pohledu neboli také sledování pohybu očí (Eye-Tracking) pro interakci člověk-počítač (Human-Computer Interaction (HCI)). Navržený a realizovaný systém mapuje pozici bodu pohledu/zájmu (the point of gaze), která odpovídá souřadnicím v souřadnicovém systému kamery scény do souřadnicového systému displeje. Zároveň tento systém kompenzuje pohyby uživatele a tím odstraňuje jeden z hlavních problémů využití sledování pohledu v HCI. Toho je dosaženo díky stanovení transformace mezi projektivním prostorem scény a projektivním prostorem displeje. Za použití význačných bodů (interesting points), které jsou nalezeny a popsány pomocí metody SURF, vyhledání a spárování korespondujících bodů a vypočítání homografie. Systém byl testován s využitím testovacích bodů, které byly rozložené po celé ploše displeje.
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Percepcia personalizovaných videí a ich využitie v oblasti marketingu
Škarbalová, Nina
This master thesis deals with the perception of personalized videos and their use in marketing. The aim of the work is to define the principle, position, and applica-tion of personalized videos and then to present recommendations and sugges-tions for the effective use of this tool in practice. To fulfill the goal, quantitative research in the form of a questionnaire survey (N = 355) and qualitative research consisting of eye-tracking research (N = 34), in-depth interviews with the partici-pants of the eye-tracking (N = 37) and in-depth interview with the expert in personalized videos are used.
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Marketingová komunikace barbershopů
Svítil, Lukáš
The thesis deals with marketing communication of barbershops and its influence on consumers. The aim of this thesis is to identify the factors of marketing communication influencing consumers in the choice of barbershop and to propose recommendations in the field of marketing communication for entities operating in this market. To meet the objective, qualitative research (n = 36) combining an eye-tracking experiment together with in-depth interviews was conducted. In ad-dition, a questionnaire survey is used (n = 235). Marketing communication factors affecting consumers and consumers are collected by means of a questionnaire survey and in the form of static images that attract human attention. The influence of: product layout, face, tattoo, celebrity or logo presence on human attention span is investigated. Based on the findings, the paper concludes by proposing recom-mendations for actors in the industry in the form of a communication mix.
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Eye-tracking as a method for monitoring students' strategies when working with the periodic table of elements
Kopecký, Adam ; Šmejkal, Petr (advisor) ; Míka, Luděk (referee)
Teaching methods try to improve every year, and modern technologies help this progress. One of these technologies is the eye-tracking method. This method allows capturing certain procedures of the respondents from their eye movements. We can subsequently derive certain specific strategies from the procedures, and subsequently adapt the teaching materials to themThe thesis focuses on the detection of different strategies of pupils when working with the periodic table with the help of an eye-tracking device. The work uses a pre-prepared test in which the students determined the specific location of specific elements in a table with displayed element symbols and proton numbers and subsequently the location of other specific elements in a blind periodic table. Subsequently, the strategy of pupils with higher self-confidence was examined and compared with the strategy of pupils with lower self-confidence. Success in finding individual elements in the test was also compared. A typical strategy, which was observed in most respondents, is to determine the location where the element is most likely to be located and then search in a sufficient area for signs that could belong to the searched element. This fact does not apply only in the case of the search for the element antimony, which the respondents could...
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Strategies of use of general geographic map as a source of information
Trokšiar, David
The main topic of this thesis are map skills, and the key point of interest are strategies used for map analysis. General reference map was found as a suitable map given its frequent use in the school atlases. The main goal of this study is evaluation of the general reference map analysis strategies in terms of their dimensions, i. e. their repertoire, distribution, efficiency, and adaptability. 20 upper secondary school students participated in an eye-tracking experiment that consisted of the test and the follow-up questionnaire. The eye-tracking data were analyzed qualitatively and quantitatively to obtain information about the strategy dimensions. Results showed that students used broad repertoire of strategies when analyzing the general reference map and they pointed to the most chosen strategies as well. In some cases, students used more than one strategy to solve the task and thus the most frequent strategy combinations were detected. The efficiency of strategies was evaluated based on the students' success rate and the length of the solving cycle which was affected by the type of elements, respectively map content, used for solving the task. The ability to adapt to specific task demand was proven by addition of elements needed into the strategy or using entirely different strategy type. The...
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Response to dangerous animals in Europe and Africa - attention and emotions
Štolhoferová, Iveta ; Frynta, Daniel (advisor) ; Telenský, Petr (referee) ; Burda, Hynek (referee)
The focus of this thesis on the emotions elicited by certain animals and the attentional bias towards these animals in two completely different human populations - the Czech Republic and the Republic of Somaliland. Animals have long been at the center of human interest, yet our knowledge of what emotions animals evoke is surprisingly incomplete, especially outside of the so-called WEIRD societies. We found that snakes, scorpions, and large carnivores elicited the greatest fear in Somalis. Among Czechs, however, spiders were also among the most feared animals. Both populations were the least afraid of beetles and grasshoppers. Spontaneous attentional bias during free viewing of two simultaneously presented images reflected both this cross-cultural difference and agreement. When a scorpion and a spider were presented together, the Somalis looked significantly more at the scorpion, but the Czechs distributed their attention more evenly between the two animals, although a slight bias in favor of the scorpion was apparent. In contrast, when the grasshopper was presented with a spider or a scorpion, both Czechs and Somalis looked much less at the grasshopper. In the case of snakes, a stimulus highly feared by both Somalis and Czechs, we focused on the effect of the threatening posture on the spontaneous...
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